Resourcefulness and the Figure It Out Mentality – Perry Marshall
Perry Marshall is a highly respected Adwords and PPC consultant. His company works with people that are paying serious cash to drive traffic to their websites. And he makes sure his clients get results. Back when I started managing PPC campaigns for a publicly traded company, I sourced out the best consultants and resources for getting ramped up on maximizing the results and ROI.
Let's make one thing clear: I have not spent one dollar with Perry's company. Not for lack of want, but our department didn't want to put the time and money into more than basic PPC training. I think they reimbursed me for a book I bought on the subject and that was about it.
So free resources and information were crucial. I needed to acquire as best I could what these experts knew and condense that knowledge very quickly into results. Without Perry's daily email I would have been months behind.
His email today is a Facebook assessment test. Answer questions, get a score. I ran a bunch of different answers through and it was pretty honest and accurate in the number scoring. And that's just one day and one email. If you consume a lot of the free information he dishes up, you will certainly glean a lot of wisdom about Google, Adwords, PPC and lots of other online marketing topics.











