Welcome to Recessionist Marketing, which is indeed what the name infers: Marketing through the muck of the recession.

As jobs, credit lines and companies disappear, uncertainty is replacing brashness as a dominant characteristic. Businesses of all sizes share the challenges that stand in the way of profits, growth and objectives due to the financial tremors we are enduring.

Thus we introduce RecessionistMarketing.com, to highlight stories, ideas and insights on marketing the right way today.