Perry Marshall is a highly respected Adwords and PPC consultant. His company works with people that are paying serious cash to drive traffic to their websites. And he makes sure his clients get results. Back when I started managing PPC campaigns for a publicly traded company, I sourced out the best consultants and resources for getting ramped up on maximizing the results and ROI.   Let's...

Is it possible to qualify the acumen of a marketing company with those four simple words? Also known as the "DIKW Hierarchy", they classically represent the hierarchical relationships between each of them and are applied to systems theory.   However, we at Montauk Marketing & Design love to explain and define marketing concepts using atypical models as a means to give things context and...

There is an increasing trend with new web projects: organizations launching self-managed websites, on platforms typically consisting of basic, free or low cost content management systems. This practice is fine, and fully embraced by our firm, Montauk Marketing & Design, however there are some distinct issues that we see time and time again.   Got template? These newfangled sites come...

What happens to marketing in a tough economic climate?   The usual answers are either budgets get slashed, or marketing downsizes and spends budget much more frugally. If your company falls into the first category, we pose the question, Why? Reducing spend is for the weak and uninformed!   This marketer just got the memo from the CFO: Budget cuts effectively immediatelySmall and...

In engagements with new clients and prospects, the conversation inevitably takes a turn to Google. The big, powerful almighty search engine whose name is now a verb. It shouldn't be surprising that people view Google as the standard-bearer for web visibility. After all, not many people get all worked up by saying, Check where we are in Bing! (Ed. note: I like both search engines, which is why I...

Welcome to Recessionist Marketing, which is indeed what the name infers: Marketing through the muck of the recession.   As jobs, credit lines and companies disappear, uncertainty is replacing brashness as a dominant characteristic. Businesses of all sizes share the challenges that stand in the way of profits, growth and objectives due to the financial tremors we are enduring.   Thus we...